LeapXpertInstant messaging and push notifications have emerged as two of the top ways to communicate with customers. Marketers and tech gurus predicted that this would cause SMS to become less important over time, but it has become an indispensable part of doing business. This, in turn, has boosted the importance of using an SMS archiving solution.
In the past, companies kept SMS messages on SIM cards. However, this was not a very secure method as SIM cards could be easily lost or stolen. With the advent of cloud storage and big data, organizations can now store SMS messages more securely. Cloud-based archiving solutions are becoming more popular as they offer several advantages over on-premise solutions.
Why Is Text Message Archiving Important in 2022?
Over the past two years, companies of all sizes have had to reconsider how they do business. SMS has played an important role here. The need to capture SMS messages has directly resulted from this change.
Consumer Shift
According to PCMag, 90% of people check their texts within three minutes of receipt. Younger consumers also prefer to chat or text to get customer support instead of calling or visiting the business. This shift is one of the main reasons behind the growth of business texting.
Cybersecurity
Multi-factor authentication is an annoying way of signing into an account, but more consumers have opted into this for better security. Consequently, companies often need to automate SMS texts as part of the account log-in process. Even without multi-factor authentication, secure SMS is crucial for preventing data breaches.
Compliance
Some industries have an obligation to store text messages for a certain period to comply with regulations. These policies are especially likely in the financial and healthcare sectors. The legal, human resources, and accounting departments in any organization might also need to store data in SMS messages for compliance purposes.
Business Continuity
In the event of a disaster, businesses need to be able to access mission-critical data quickly. Text messages are one of the many formats companies used to store this data. An SMS backup solution can help businesses maintain access to this data in the event of a power outage, natural disaster, or another type of crisis.
Customer Service
Customer service reps often communicate with customers via text messages. This is a prevalent practice for companies that offer appointment-based services, such as dental offices. Customer service representatives need to be able to access text messages to provide the best possible service.
Analytics
Text messages can contain a lot of valuable data. You can use this data to improve marketing campaigns, customer service, and other aspects of the business. However, this data is only helpful if it can be accessed and analyzed.
How Can You Get Started with Capturing SMS Messages?
There are several text archiving solutions on the market. The best solution for you will depend on your organization’s specific needs. However, there are a few features that you should look for in any archiving solution.
- Ease of use: The solution should be easy to set up and use. Adoption rates tend to be higher if you choose a user-friendly text message archiving solution.
- Scalability: The archiving solution should be able to handle the volume of text messages you need to archive. It should also not cost a fortune to scale up or down.
- Security: The solution should offer robust security features, such as encryption and user authentication. Preventing data breaches is a top priority.
- Compliance: The SMS solution should help you meet all relevant compliance requirements.
- Customer service: The vendor should offer excellent customer service in case you have questions or problems. Customer support is critical during the early stages of deployment.
Why Should You Choose LeapXpert for Your Text Message Archiving Solution?
Archiving is an integral part of doing business in the modern world. If you’re not already storing and securing your text messages, now is the time to get started. Choosing the right archiving partner is an essential first step in determining how well you can leverage all the benefits outlined above.
The LeapXpert team provides a secure platform that our clients and their customers can trust. Whether you only use SMS or also utilize chats, we have the resources necessary to provide archiving and backup solutions. Are you ready to get started? Contact us to get the ball rolling.
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